One of Civic Tourism’s premises is that citizens – the people who live in, know about, and care for the community – should have a say in if and how "place" is positioned as a tourism attraction.

Traditionally, the tourism discussion has been a narrow one, convened by a chamber of commerce or tourism bureau, for example. At its worst, a disengaged approach can erect barriers between residents and the industry, which certainly will not help tourism officials when they advocate for public funding.

While traditional tourism voices are and will remain essential, Civic Tourism believes that both the travel industry and the community at large will benefit by engaging citizens to help set the tourism agenda.

 

•Request a half- or full-day workshop about "Connect to the Public."