How do we go about "reframing" tourism's role? Begin with these three strategies:

Rethink Economics
The so-called Creative Economy seems to dismiss tourism, and the tourism industry seems to dismiss the Creative Economy. Both are missing the boat!

Invest in the Story
By investing in "place" conceptually and financially, towns can create an appealing tourism product. Communities must do place-based "research and development."

Connect to the Public
Communities need to extend the conversation about tourism development. Tourism is more likely to succeed with the public on your side - and vice versa.

 

•Request a presentation about the three strategies.