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Civic Tourism is an extension
of and tool for other "place-based" approaches, such as
cultural heritage tourism, ecotourism, and geotourism.
The mission
of Civic Tourism is to "reframe" tourism's purpose
– from an end to a means; that is,
from an economic goal to a tool that can help the public
enhance what they love about their place.
Civic Tourism
provides a forum for citizens to decide if, how, and for
what purpose the ingredients of place (cultural,
built, natural) can be integrated to create a dynamic, distinctive,
and prosperous community.
Watch the 13-minute video. The challenges
& opportunities of "place-making" for tourism.
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"In
his groundbreaking book on civic tourism, Dan Shilling invites your
community to engage in a conversation about tourism and place that
it cannot afford not to have." — David Weaver,
author of Sustainable Tourism: Practices and Procedures
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Civic
Tourism Today
Quote
of the Week
"More and more people
in the business world see corporations playing a major role
in solving the world's environmental problems. Business,
they know, is our most powerful mechanism for creating a
functioning society and matching needs with goods and services.
Companies can and should be a force for good, leading the
charge on caring for the environment and protecting our
shared national assets. Financial and environmental
success can be achieved together. Daniel Esty & Andrew
Winston, Green to Gold (2006).
Story
of the Week
Discover
America Partnership During
a time when America's image suffers internationally, this
story from Public Diplomacy Watch reviews the tourism industry's
attempt to "offer to help policymakers appreciate travel
and tourism's diplomatic and economic potential."
Link of the
Week
The Sustainable
Tourism Laboratory is a hands-on, practitioner-run
program of the Blackstone Valley Tourism Council in Rhode
Island. The Lab works with communities seeking to refine
and define tourism as a positive means for change. The Lab's
programs refer to the environmental, economic, and socio-cultural
aspects of tourism development.
Book
of the Week
Donovan Rypkema, The
Economics of Historic Preservation
This slim volume, published by the National Trust for
Historic Preservation, is an important tool for advocates
of historic preservation. In clear language, with many best
practices and examples, Rypkema shows how saving old structures
is good for the community, good for tourism, and good for
the bottom line. A great resource, and be sure to visit
Rypkema's website, Place
Economics.
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The Civic Tourism project
was originally conducted by Sharlot
Hall Museum in Prescott, Arizona. Major funding was provided
by the Institute of Museum and Library
Services, a federal agency.
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