There are many examples from around the world of good environmental practice allied with profitability; there are examples of unquestionable altruism on the part of profit-maximizing companies… But the profit maximisation motive does have a tendency to subvert and subjugate other considerations, ethical and environmental. It is essential to keep this in mind in any analysis of the tourism industry.” – Martin Mowforth & Ian Munt, Tourism and Sustainability: New Tourism in the Third World

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